For those of you who missed our March webinar, we’ve made the recorded version available for you to download and watch at your leisure.

If you are having trouble viewing this version, visit our webinars page for more downloading options.

Webinar Summary

Most companies are realizing the power of online marketing and social media, but they just see these tools as more opportunities to deliver sales and marketing messages. That strategy has “poor performance” written all over it. When companies “shut up and start listening” to the online conversations that surround their product/service category, they will be able to identify and hone in on the companies, people and hot-button topics that are relevant within their marketplace. And in this new media environment, the companies who are the most relevant…win.

In this webinar, Brody Dorland & Jayme Thomason teach you how to setup and use several types of online listening and surveying tools to monitor conversations in your product/service category, keep an eye on your competitors and improve your marketing and sales effectiveness – by listening, not selling.

What We Covered

• What is your goal for your listening effort?
• What should you be listening for?
• Your Listening Toolkit
• Enterprise-Level Monitoring Tools
• Dirt Cheap / Free Listening Tools
• Customer Surveying
• Creating Your Own Listening Hub
• How to turn your data into actionable items

For more Allure Webinars, visit our Webinars & Video Tutorials page. If you feel you need help executing a listening effort for your organization, contact us.