The Video Version of Brody Dorland & Jayme Thomason’s Wordcamp 2011 Presentation is Now Available Online!
Last summer (2011), we had the opportunity to speak at the inaugural Wordcamp KC conference and we had a lot of fun with our presentation. It’s now available online via WordPress.tv. Click the image or title below.
Just a quick note to let you all know that our fifth episode of the Content Marketing & Merlot Podcast is live over at www.contentmarketingandmerlot.com.
In this episode, we discuss whether companies should consider hiring recent college grads to manage their social media presence and Ahava Leibtag shares some content marketing lessons from the world of Healthcare.
Don’t forget to subscribe either via iTunesor RSS to be automatically notified when new episodes are available for download. Leave us a review on iTunes if you like what you hear!
In this presentation from the 2011 Kansas City Meetings Industry Council Speaker Showcase, Brody Dorland makes the case for using social media, no matter what age groups a company might be targeting. With compelling data and technological considerations, every business should consider using social media to supplement their existing sales and marketing activities.
Most companies are realizing the power of online marketing and social media, but they just see these tools as more opportunities to deliver sales and marketing messages. That strategy has “poor performance” written all over it. When companies “shut up and start listening” to the online conversations that surround their product/service category, they will be able to identify and hone in on the companies, people and hot-button topics that are relevant within their marketplace. And in this new media environment, the companies who are the most relevant…win.
In this webinar, Brody Dorland & Jayme Thomason teach you how to setup and use several types of online listening and surveying tools to monitor conversations in your product/service category, keep an eye on your competitors and improve your marketing and sales effectiveness – by listening, not selling.
What We Covered
What is your goal for your listening effort?
What should you be listening for?
Your Listening Toolkit
Enterprise-Level Monitoring Tools
Dirt Cheap / Free Listening Tools
Customer Surveying
Creating Your Own Listening Hub
How to turn your data into actionable items
For more Allure Webinars, visit our Webinars & Video Tutorials page. If you feel you need help executing a listening effort for your organization, contact us.
For those of you who missed our January webinar, we’ve made the recorded version available for you to download and watch at your leisure.
January Webinar: Develop Your 2011 Content Marketing StrategyPlay NowPlay in Popup
Webinar Summary
It’s no secret that if a company wants to be successful in their online marketing activities, they must engage in some kind of content marketing. And that seems to be even more so in 2011. In this webinar, Brody Dorland and Jayme Thomason of Allure New Media discuss a few content marketing trends for 2011 and show you how to create a content strategy for a successful 2011 and beyond.
Viewers will learn:
Why content strategy is vital in 2011
Why every business needs a content strategy
How to create a content strategy with your customers and business identity in mind
For more Allure Webinars, visit our Webinars & Video Tutorials page. If you need assistance creating your content marketing strategy, please complete our inquiry form.
We’re going to try not to give away the farm…but it’s inevitable.
Starting Friday, Jan. 7th, Allure will be launching a free, monthly webinar series designed to give marketers and small businesses a hands-on demonstration of the strategies, tools and technologies of this new media world.
Our blog posts and seminars tend to hover at a high level and there is seldom enough time available to show you the “how to”, but we’re making the time. Sign up for our mailing list below to be notified of all upcoming webinars as well as other announcements of new information products, helpful resources and free stuff that we’re struggling to keep under wraps.
Do a Google search for “blogging mistakes” and you’re going to find literally hundreds of articles from all kinds of people around the world talking about their personal blogging blunders.
With so many articles covering this topic, one would assume that the articles that grace Google’s coveted top 3 positions would be spot on. And for the most part, they are. But if you look closely, you’ll notice that many of the top articles were written two to three years ago. A lot has changed since then, and there are new trends and some brand new mistakes to be made. Here are a few noteworthy trends to consider… (more…)