Step #1 – Get Your House In Order First
You know your customers are online. They’re out there every day searching for options, for answers and peer recommendations. Ultimately, they’re looking for that one resource that will help them make a buying decision. And there you are…waiting impatiently for your new customers to walk through your virtual door. But when they do arrive, they take a look…a sniff…and then walk right back out.
Hey…What the heck just happened?
Do you even have the right tools set up on your website to find out?
Sorry to be the bearer of bad news…Your website stinks. And if you’ve been trying to drive more traffic to your website, or even spending big bucks on traditional advertising and marketing efforts, you’re basically just wasting money by not getting your website where it needs to be. And we’re not talking about the look of your site. We’re talking about having a website that solves problems, that builds confidence, that drives people to pick up the phone.
Allure’s Website Development Services
Over the past decade, Allure’s staff has been honing our processes and documentation (shown in the graphic above) so that each new website we build has a clearly defined purpose, function and message. No matter the industry or type of business, the process is the same. Below are the core elements of our website development package.
- website strategy to support and/or drive your sales and marketing objectives
- information architecture, competitive benchmarking, sitemap and wireframes development (shown above)
- custom website design – minimum of two designers per project
- website content strategy development, copywriting & editing
- website construction (including compliance, browser and accessibility testing)
- CMS (content management systems) integration
- animation design and development (3-D, Flash, javascript, jquery)
- search engine optimization
- social media integration (blog development, RSS and widget/app integration)
- website and mobile application development
- website/e-mail hosting
- website analytics setup, traffic reporting, campaign tracking and analysis
- usability test development and implementation
- ongoing website maintenance and monitoring
Whether you need a simple website to showcase your products and services, or a more complex, dynamic site with a custom CMS or ecommerce functionality, Allure New Media will construct a site that meets (and most likely exceeds) your sales and marketing objectives. Please visit our interactive portfolio to review some of our best websites.
