As we work with more and more companies to execute their social media strategies, it has become pretty clear that the most successful campaigns are those that have the most internal support. In other words, companies that have dedicated the internal manpower, a champion, to man the social ship are seeing more success than those companies who are having us do little things here and there. Shocker.
Our social media strategy services can help you plot your course and steer you in the right direction, but at some point, the training wheels have to come off. To be successful, you’re going to have to dedicate a significant amount of time to listening, engaging, building relationships and creating social-friendly content to generate viral activity. Lucky for you, our social media implementation and training services are designed to teach you how to do just that.
Step 1: Listen (click to learn more)
Step 2: Strategy (click to learn more)
Step 3: Implementation
With a hunk of research, strategy development and documentation complete, we should now have a pretty good handle on the systems and tools that will be required to execute your inbound, outbound and monitoring strategies. Allure New Media’s social media specialists will work with you to establish all required accounts, perform various setup/configuration tasks and import any designated content/branding elements that have been specified.
Step 4: Training – Time for you to drive.
If there’s one thing we hear consistently from clients, it’s the “you guys make this so easy to understand” comment. We never get tired of hearing that. We do pride ourselves on presenting the strategies, functions and usage of the social media tools in a somewhat “stupid-proof” fashion. Our goal is to make sure you are not only comfortable with each tool’s function, but that you understand how your social media efforts integrate into your daily workflow.
While we encourage companies to eventually take over the management of their social media efforts, there still may be some holes left by internal staff members that either don’t have the time or the expertise to get things done. For example, your staff may stink at writing. Or you might try to review your social media monitoring and analytics data and realize that it might as well be Japanese. Below is a list of service that we can provide to ensure that your social media efforts have the support they need.
- Brainstorming / Editorial Calendar Planning
- Writing / Blogging
- Video Development / Video Blogging
- Search Optimization
- Social Media Listening / Monitoring & Analysis