You don’t have to be a big consumer brand to make social media and social networking an effective part of your sales and marketing mix. Social media technologies give anyone the ability to create an online voice and build a community of their own. The days of being a small fish in a big pond are virtually over. New ponds are being created every day, many of which are helping small fish make big waves.
Depending on your industry, company, product and service, casting your fishing poles into targeted social networking ponds could get you some serious bites. In this case, your “bait” should be genuine participation in conversations and adding value through objective assistance. This approach generates a natural trust between you and other members, which typically leads to off-line conversations and/or soft-selling opportunities as members dig deeper into your professional offerings (a.k.a. quality traffic to your website or blog).
Kansas City Social Media Services
Allure’s social media consultants utilize a proven strategic process that identifies your best target customers and their location (within Kansas City, regional or national), prioritizes which social media sites and tools you should be using and defines the inbound and outbound communication tactics that you should employ to build the most valuable community possible. Individual services include:
- Social Listening Strategy Development & Monitoring Platform Selection
- Foundational & Campaign-Specific Engagement Strategy & Plan Development
- Social Media Accounts/Profiles Set Up
- Internal Staff Training (if you want to maintain the campaign on your own)
- Ongoing Execution of the Campaign (regular client collaboration, content development, community interaction)
- Social Media Monitoring/Analysis/Reporting
Don’t Forget to Listen First
One of the biggest mistakes companies often make is diving into social media ponds without listening first. They make assumptions as to where their customers are congregating and how they should be engaged. And we all know what assuming does. Plugging in some form of a listening/monitoring tool is a crucial first step in our approach. These tools help us to identify who is talking within your space, where they are conversing and the phrasing and vernacular they’re using.
Flushing out these details is vital to the success of your social media strategy. Without listening first, your social engagement strategy is now a gamble. Do you like gambling? We don’t. There is an assortment of social media listening/monitoring tools we can employ (some free, some not) that will ensure we’re creating a strategy that hits the mark.
For assistance with your next social media marketing campaign, please call 913-312-8729 or complete our contact form.