Let’s face reality…”Google” is now a verb.
And when we take a close look at the buying process that is used by most consumers, we find that the Google search box is used early and often to research options, identify potential vendors and aid in making final buying decisions.
Now let’s look at another reality. Possibly your reality. If you’re building a brand new site from scratch, your site might as well be a needle in a haystack. If’ you’re rebuilding/redesigning an existing site/domain, you certainly don’t want to lose any traction that you’ve gained thus far. No matter your situation, improving your search engine ranking positions (SERPs) should be a top priority and resources should be dedicated to it monthly.
Allure New Media has had many noteworthy successes in the SEO department and many clients rely on our tool set and monthly support to continually grow their online footprints, authority and revenue. But before we can execute a search engine optimization effort, it’s important to identify the sales and marketing objectives of your organization, as well as evaluating where your website/domain stands compared to your competition.
Components of our SEO strategy workshop:
- Client discovery, analytics & SERP review, defining top future sales opportunities
- Keyword research
- Competitive analysis
- Recommendations for new website architecture and key phrase-specific content
- Development of an initial 6-month SEO plan