a.k.a. Social Media Relations
If you’ve dabbled with Twitter at all, you probably understand this new phenomenon of “following” the day-to-day, sometimes minute-to-minute, happenings of popular celebrities, political figures and other people that float your boat. It’s true, social media tools give us unfettered access and the unique ability to monitor, engage and build relationships with all kinds of people across the globe.
The social media space has also become the go-to place for the latest information and chatter on any topic you can imagine. This information-rich environment is the perfect place for reporters, writers and media outlets who are trying to keep their fingers on the pulse of their readers.
Ask any successful PR professional about their “secrets to success” and I’m sure most will chalk it up to having built some key relationships with influential writers, editors and reporters, and knowing what stories to pitch and how to pitch them. With the vast majority of this community online, social networking has now become an incredible tool for building relationships with the media.
Combining years in the PR trenches with today’s social media best practices has helped Allure New Media to spawn a completely new method for preparing and executing your media relations and overall PR strategy. After our strategy session, you’ll have a framework that could lead to your company never having to hunt for media opportunities again…the media will follow you.