Technology has created a new breed of buyer and the effectiveness of traditional marketing and advertising vehicles is no longer worth the investment. We, as businesses, need to shift our marketing mindset and focus on creating content that provides insight, creates value and sparks conversation. In other words, businesses need to start thinking like publishers.
But what kind of publisher will you be?
Allure New Media has developed a unique methodology for determining the ideal “publisher path” that will build credibility and trust, demonstrate your company’s commitment to your buyer’s interests and give them the confidence to engage you.
Topics we cover in our content marketing strategy sessions:
- Which publisher path(s) will resonate most with your buyers?
- What types of content should be included in your content mix?
- Which content vehicles (written word, video, audio, etc.) will ensure that your message is delivered?
- Brainstorming content ideas – Create your 6-month editorial calendar
- Ongoing inspiration – Identify from where future content ideas may come
