Allure New Media offers free, monthly webinars that give you the “how-to” instruction that we know you crave. If you’re not able to attend one of our webinars, you can always come back here, find the webinar you missed and download the recorded version for free.
Our webinars can also be downloaded automatically by subscribing to our webinars feed in iTunes.
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April Webinar: Google Analytics Crash Course – View Now or Download –>
Summary: These days, most website developers and marketing agencies will set up an analytics program on your website, but do a poor job of getting it set up correctly and training you on how to use your data to make smart marketing decisions. With a program like Google Analytics properly installed, you should be analyzing your data on a regular basis to optimize the effectiveness of your website and overall marketing efforts.
March Webinar: “Shut Up & Listen” – View Now or Download –>
Summary: Most companies are realizing the power of online marketing and social media, but they just see these tools as more opportunities to deliver sales and marketing messages. That strategy has “poor performance” written all over it. When companies “shut up and start listening” to the online conversations that surround their product/service category, they will be able to identify and hone in on the companies, people and hot-button topics that are relevant within their marketplace. And in this new media environment, the companies who are the most relevant…win. Learn how to use a variety of online listening tools in this month’s webinar.
February Webinar: Your 2011 Website Optimization Plan – View Now or Download –>
Summary: Many companies simply don’t understand what is required to turn their websites into a productive sales and marketing tool. Some companies have made a huge investment in the construction of their site, but after it’s launched, it just sits there. In order for your website to really produce, you have to keep fueling it. This webinar shows you how to complete 11 different website optimization tasks that will ensure your website is firing on all cylinders.
January Webinar: Develop Your 2011 Content Marketing Strategy – View Now or Download –>
Summary: It’s no secret that if a company wants to be successful in their online marketing activities, they must engage in some kind of content marketing. And that seems to be even more so in 2011. In this webinar, Brody Dorland and Jayme Thomason discuss why content strategy is vital in 2011, why every business needs one, and how to create a content strategy with your customers and business identity in mind.
If a picture is worth a thousand words, video is worth a million. In the coming months, Allure will be creating videos on a wide range of topics. For the technically inclined, you can subscribe to our YouTube or Vimeo channels, but if you just want to see what we have available, the list below will be updated as new videos are published.
Video Series: All About RSS – RSS is such a powerful tool for publishing/syndicating your content and also for listening to the content and conversation surrounding your industry, category or interests. But despite it’s benefits, the majority of the world just doesn’t get it. This video series will introduce you to the tools of RSS, show you how to set them up to automatically push your content out to the masses and improve the efficiency and productivity of your online monitoring efforts.
- Episode 1: What is RSS and Why Does Every Website Need It?
- Episode 2: How to Use an RSS Reader
- Episode 3: Monitoring Your Industry & Your Brand Reputation with RSS
- Episode 4: Content Curation with RSS
- Episode 5: Syndicating Your Blog Content to Social Media Websites
- Episode 6: How to Set Up RSS to Email