Shortly after Staples’ acquisition of promotional products giant American Identity (AI), it was decided that AI would take the lead in developing a new e-commerce website that would allow small and mid-sized business to shop their huge inventory of promotional gifts, apparel and headwear online. But there was a problem…They only had 6 months to get it done.

With the clock ticking, Something Creative, Inc. assembled a dream team of design, content and SEO specialists and won the contract. The next four months were a blur with the development of a new website architecture, front-end design, flash animation, content strategy and SEO execution plans.

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