As a startup in the developing digital signage/media industry, Popstar Networks was struggling with how to translate their highly visual, and somewhat technical, offerings to the web without breaking the bank. Their site’s design positioned them as a very creative company, but the content read more like a flat-screen TV instruction manual.

Allure’s content and development teams dove in creating an entirely new site structure, engaging website copy and flash animations, as well as execute a WordPress blog installation and search engine optimization.

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