Having used the eSalesTrack CRM for both our company and various clients, we were glad to hear about the capital infusions that Soleran, eSalesTrack’s parent company, had received from Tradebot Ventures to revamp their entire application. Little did we know that we were going to be tasked with a complete revamp of their entire marketing machine.

With only a few months to get everything done, we put together a great team of designers, programmers, copywriters, PR and social media specialists to develop a fresh position that would make a bold statement in the crowded CRM marketplace. After the dust settled, we had completed the following:

• New logo design and identity package
• New website with a demo animation, testimonial videos, WordPress blog integration, chat integration and eSalesTrack’s new webforms.
• The “Lazy Salesman” Podcast – concept and brand development, intro/outro audio, WordPress blog with iTunes connection
• Tradeshow booth design, auxilliary signage and invites
• Referral partner packet development
• Extensive social media training
• Content Development – radio spots, demo scripts, complete website copy
• PR support
• Email Marketing – Template development

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Shortly after Staples’ acquisition of promotional products giant American Identity (AI), it was decided that AI would take the lead in developing a new e-commerce website that would allow small and mid-sized business to shop their huge inventory of promotional gifts, apparel and headwear online. But there was a problem…They only had 6 months to get it done.

With the clock ticking, Something Creative, Inc. assembled a dream team of design, content and SEO specialists and won the contract. The next four months were a blur with the development of a new website architecture, front-end design, flash animation, content strategy and SEO execution plans.

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While the Woof’s Play & Stay staff was busy preparing for their grand opening, the Allure New Media team was developing a fun, educational and interactive website geared toward building and retaining a solid client base.

The project included a fun design, registration and reservation forms, webcam feed integration, Google Maps integration and a solid search engine optimization effort that quickly propelled Woof’s to the top spot in Google for several key search phrases.

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As a startup in the developing digital signage/media industry, Popstar Networks was struggling with how to translate their highly visual, and somewhat technical, offerings to the web without breaking the bank. Their site’s design positioned them as a very creative company, but the content read more like a flat-screen TV instruction manual.

Allure’s content and development teams dove in creating an entirely new site structure, engaging website copy and flash animations, as well as execute a WordPress blog installation and search engine optimization.

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After the successful launch and high-level performance of www.smallbusinesspbxphone.com, AccessDirect wanted more from Allure’s website development team with a request to redesign their core site, www.messagingservice.com. The project’s specific goals included:

• More high-end look/feel for more credible first impression
• Decrease bounce rates/Increase pageviews and conversions
• Maintain or increase current SEO ranking status

Redesigning a site with close to 2000 indexed pages and a pagerank of 5 can get a little sticky, but Allure delivered with a fresh design, engaging website content, tableless site construction and ongoing collaboration with SCI’s SEO experts.

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