Last summer (2011), we had the opportunity to speak at the inaugural Wordcamp KC conference and we had a lot of fun with our presentation. It’s now available online via WordPress.tv. Click the image or title below.
A lot of you know we’ve been working on something big… It’s finally here. Below is the official launch release.
Creators aim to solve inefficiencies and frustrations of current content planning tool: the 26-year-old spreadsheet
CLEVELAND, OH – DivvyHQ™ announced the official launch of its beta version on Wednesday, Sept. 7 at Content Marketing World in Cleveland, Ohio. Kansas City-based software company, Alluresoft, labels the application, DivvyHQ™, as the content marketing industry’s first comprehensive, spreadsheet-free editorial calendar application. The content marketing industry has experienced explosive growth in recent years as companies focus more on using content to connect with customers rather than traditional advertising. This growth has put content planning and strategy at the forefront of discussion, and with that, advice about utilizing spreadsheets (an often cumbersome method) to plan, organize and manage editorial calendars.
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Just a quick note to let you all know that our fifth episode of the Content Marketing & Merlot Podcast is live over at www.contentmarketingandmerlot.com.
In this episode, we discuss whether companies should consider hiring recent college grads to manage their social media presence and Ahava Leibtag shares some content marketing lessons from the world of Healthcare.
Don’t forget to subscribe either via iTunes or RSS to be automatically notified when new episodes are available for download. Leave us a review on iTunes if you like what you hear!
Just a quick note to let you all know that our fourth episode of the Content Marketing & Merlot Podcast is live over at www.contentmarketingandmerlot.com.
In this episode, we talk about the recent story of the Alamo Drafthouse, how they turned a flaming voicemail message into a PSA, and then an interview with Joe Pulizzi dives into the challenges we’re facing as businesses in this new world of content marketing.
Don’t forget to subscribe either via iTunes or RSS to be automatically notified when new episodes are available for download. Leave us a review on iTunes if you like what you hear!
Hey Campers!
That’s what we call ourselves when attending Wordcamp, the conference dedicated to all things WordPress. For those of you who have been hiding under a rock, WordPress is probably the most popular website and blog development platform out there right now and we swear by it. Therefore, we were ecstatic to get the opportunity to speak at the first annual Wordcamp Kansas City this past weekend (6/11 – 6/12).
A roudy bunch (225 attendees) of bloggers, designers, developers and tweeter gathered at JCCC to geek out on all the latest tips, tricks and plugins that WordPress has to offer. We had a great time and can’t wait for next year.
I was recently reminded of the scene in the movie Knockaround Guys, circa 2001. (Warning! Don’t watch if swear words or fighting offends you!) Vin Diesel’s character walks up to a tough guy in a honky tonk bar and simply says, “500.” The tough guy says, “what does that mean?” Vin says, “500, the number of street fights before I could consider myself a legitimate tough guy.” He then proceeds to knock the ever-loving daylights out of the guy. I don’t condone fighting or bad country music, but what I like about this scene (besides Vin Diesel in a tank top) is his character’s commitment to his very specific vision of success.
We should all be so aware of exactly what it is we need to accomplish before we can call ourselves “experts, founders, trailblazers, thought leaders, etc.” So how do we define success in numbers? Is it $10 million in revenue, 10,000 fans or followers, 1000 people on our email list? What’s the number we feel we need to achieve to be the “tough guy” in our industry?
Some people will tell you that numbers don’t matter, but in reality, they do. If you walk into a store and you’re the only customer, that experience is different for you than when you walk into a store when the place is packed. In the store that is empty, you think, this store isn’t doing so well (and then you feel guilty leaving empty-handed). But when you’re in a store that is packed, you think, wow! This is a great store! I’m going to tell my friends (or not, because you don’t want them to know where you scored your awesome bag, but the sentiment is the same). So, when people visit your Facebook page, are they judging you based on your number of “Likes”? That’s a very real possibility. The bottom line is, in social media, numbers matter. So how do you increase yours?
The only way we can connect with our prospective customers online is content. Content comes in A LOT of different forms. Content is all text, graphics, images, videos, audio, games, web copy, email, advertising, announcements, cartoons, applications, social media posts, testimonials, user generated content, case studies, slide shows…need I go on? Content is EVERYTHING you choose to put out in a public or semi-public capacity.
So when we begin to develop our content for our different spaces, do we have a specific goal in mind? Do we know what success metric we need to meet before we can call ourselves a “tough guy?”
What’s your “500″ goal?
Just a quick note to let you all know that our third episode of the Content Marketing & Merlot Podcast is live over at www.contentmarketingandmerlot.com.
In this episode we talk about an interesting article written by Imagination Publishing’s founder, Rebecca Rolfes, titled “Blogging is So Over” and provide some tips on how to promote your products or services without crossing the dreaded line of self-promotion.
Don’t forget to subscribe either via iTunes or RSS to be automatically notified when new episodes are available for download. Leave us a review on iTunes if you like what you hear!
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